History stands to show how Midland Realty has taken advantage of every market opportunity to develop from a neighbourhood agency into a professional property broker
The Group regularly holds strategic planning sessions to determine
corporate directions and development plans, to discuss future
market development, and to assess competitive environment.
Directors Leadership Summit
At an offshore summit held in Macau, vigorous training
programmes designed to strengthen sales directors' leadership
and front-line morale and boosted team spirit.
Elite
Club 2012
A new high of 300-plus-strong membership of the
Elite Club this year stands ready to lead the sales force
to scale new heights. In 2012, Elite Club
will host a series of motivating events and hopefully will
make its first stride out of Asia.
On Business
Delegation to Middle East
Mr. Albert Wong, the Deputy Chairman of the Group,
was invited to join a business delegation organised by the
CCPIT's Council of China's Foreign Trade to visit Dubai. He
also attended the opening ceremony of the Fourth China-Arab
Business Conference and Investment Seminar in Sharjah, which
was presided over by Chinese Premier Wen Jiabao.
The
Fifth Midland Holdings Cup Race Day
VIPs gathered at the Hong Kong Jockey Club to witness
the success of the Fifth Midland Holdings Cup Race Day. The
high turnout of city celebrities and renowned investors bore
testimony to recognition of our standing in the industry and
the community.
Annual
Dinner
Staff gathered at the Hong Kong Convention And
Exhibition Centre for the 2011 annual dinner to enjoy a fun-filled
evening.
New
Branches Opening
Some new branches were added under the Midland
Realty, Midland IC&I, Hong Kong Property Agency and Midland
China labels. The new outlets span both sides of the border
and further expanded our sales network.
Xinhua
News Agency's 80th Anniversary
Proactive expansion of business on the mainland
has fostered close ties between the Group and various mainland
bodies. Our executives were invited to the cocktail party
to commemorate the 80th anniversary of the Xinhua News Agency.
Property
Seminars
In line with our slogan "Understand First
Then Invest," we held several large-scale seminars to
offer information and insights on property trends and market
overview. Our seminars have become more and more popular among
the general public and help potential customers acquire more
knowledge on the property market.
Media
Conference
Ever watchful of the property market's developments,
we held press conferences to share our outlook and viewpoints
with the general public. The subsequent wide coverage testified
to the Group's standing in the property scene.
Management
Associate Programme
This human resources development programme has
been proven successful with injecting new blood and raw talents
into the Group. Since its inception, a number of management
associates have joined various departments as managers. Into
its third year in 2011, the scheme drew a record number of
applicants.
Year
Opinion Leader
ĄD
As the opinion leader, the group urged
the government to take care the interest of end-users.
Meantime, the group organized the "One person
one letter" program to help potential buyers,
home-owners and property agents to express their
concerns.
The Midland Holdings
Cup Race Day was a huge success
ĄD
Midland Holdings Cup Race Day was
held on 19 Dec,2010. The presence of celebrities
and renowned investors exemplified the leading position
of the group.
Participated the
exhibition organized by Economic Synergy
ĄD
Recognizing the importance of property market
education, the group always encourages the potential first-time
buyer to do more preparatory work before entering the
market. The group participated the exhibition organized
by "Economic Synergy" and the purpose of the
event was to encourage the young buyers to learn more
about the market.
Launched New Apps
ĄD
To cope with the market needs, the group
launched applications for iPhone and Android to meet customer
demand for timely dissemination of market intelligence,
thus making the industry more professional and well-equipped
with cutting edge technology.
Launch "Power
of Foresight" DVD
ĄD
Since the general public is getting more
interested in the market development, the group launched
the "Power of Foresight" DVD to help our clients
to understand the market more. The DVD features the information
about property market, mortgage and legal issues for free.
Promoting property
market education via multi-media
ĄD
Once again, the group sponsored a new series
of " Living Up", a very popular TV progam by
TVB of Hong Kong with a aim of promoting property market
education through high rating mass media.
The " Recruitment
Truck"
ĄD
The " Recruitment Truck" ,first
of its kind in Hong Kong, visited most of the districts
to launch the recruitment campaign.
Expanding Branch
Network
ĄD
The group expanded its branch network in
2010 and installed "Touch Screen Information Service"
at the shop front.
Distinguished Salesperson
Award
ĄD
The outstanding performers of the group
clinched the 42nd Distinguished Salesperson Award which
recognized the excellent sales skills of our staff.
2010
The Success of
the Midland Holdings Cup Race Day
ĄD
The success of the Midland Holdings
Cup Race Day on 6 December 2009 has further enhanced
the leading position of the Group.
The Midland Property
Price Chart
ĄD
The Midland Property Price Chart was
formally introduced in June 2009 to help the public
understand more about the latest development of
Hong Kong property prices in a more direct way.
The Midland Property Price Chart is expressed directly
in terms of average price per square foot, which
gives a straightforward presentation on the latest
pricing level and the performance of the property
market.
2009
Advertisement and
promotion of "Legend of the White Horse"
ĄD
Midland Realty's advertising campaign
"Legend of the White Horse" PART II was
launched. Its extensive promotion covered both television
and printed media.
Midland IC&I
successfully transferred to the Main Board of the Stock
Exchange
ĄD
Midland IC&I successfully transferred
its listing status from the Growth Enterprise Market
to the Main Board of the Stock Exchange. The move
could enhance the Group's profile, and facilitate
future development, financial flexibility and business
development of the Group.
The Second "Management
Associates (Innovations) Program"
ĄD
Committed to fostering the professional
for the next generation of the property agency industry,
the Midland Group ran the second "Management
Associates (Innovations) Program", in which
the Group, for the first time, crossed the borders
to select calibres who aspired to devote to the
properties agency industry and to nurture them to
be the new members of the management of the PRC
Division with a one-year comprehensive training.
2008
Midland IC&I
ĄD
Midland IC&I listed on the
Hong Kong Stock Exchange, becaming the first
listed company specializing in industrial
and commercial property agency services.
Crown the
Consumers Choice Award
ĄD
Crown the Consumers Choice Award
stating Midland is a professional brand in
Hong Kong.
Outstanding
Corporate Management Award
ĄD
Presented by Capital Entrepreneur
Magazine with the Outstanding Corporate Management
Award.
2007
Sales of
Henderson' s brand new residential developments
ĄD
Henderson Land Development Chairman
Lee Shau Kee awards Midland with a gold plaque
to commemorate its record-breaking efforts
in the sales of HendersonĄŚs brand new residential
developments once again in 2005.
Midland Immigration
ĄD
Midland Immigration formed the
strategic alliance with Guangzhou Huaguang
to further explore the Mainland China market.
Macau
ĄD
Midland Macau was the first
property agency in Macau to crown the Q-mark
certification.
2006
Hong Kong
Institute of Certified Public Accountants
ĄD
Accredited as an Authorized
Employer in order to train registered students
under the Institute's Practical Experience
Framework for HKICPA membership purposes.
An Authorized Employer provides a consistent
training environment (human resources and
training systems) to the registered students.
Asiamoney
2005 Best Managed Company
DecemberĄG
As the Asiamoney 2005
Best Managed Company (Medium Cap category).
<Selected by investors and analysts from across
the region, the winner demonstrated an impressive
combination of financial and business performance,
management strategy and vision, in addition to displaying
a strong commitment to shareholder value, operational
efficiency and corporate governance principals.
Medium cap-(US$300 million ĄV US$700million>
Bloomberg
DecemberĄG
Midland Realty has joined force with Bloomberg
in launching the joint property market intelligence
product, namely "Midland 729 Property Journal"
Data Service, on the BLOOMBERG PROFESSIONALR service.
Forbes Asia's
the most successful public company
OctoberĄG
Acknowledged as one of Forbes Asia's the most
successful public company(under a Billion US$).There
are only 22 Hong Kong listed companies selected
1) Valued both growth and consistency
2) positive earnings growth during the past five
years
3) Pretax margin of at least 5%in the latest fiscal
year
MSCI Hong
Kong Small-Cap index
MayĄG
Acknowledged asb Morgan Stanley Capital International
Hong Kong Small-Cap index.
Hong Kong
Q-mark Scheme
ĄD
The Federation of Hong Kong
Industries' Hong Kong Q-mark council acknowledged
our service standards by admitting us into
the Hong Kong Q-mark Scheme.
The Hong
Kong Estate Agents Award Presentation
ĄD
The Hong Kong Estate Agents
Award Presentation is the first official accreditation
for outstanding performers in the Group. In
recognition of the painstaking objective behind
the event, a number of major developers pitched
in as co-sponsors.
ISO9001:2000
Quality Management System
ĄD
Midland Realty International
Limited- Midland Campus is certified by ISO9001:2000
Quality Management System.
Caring Company
ĄD
Accredited by the Hong Kong
Council of Social Service for contributions
to the "Caring Company" programme
again.
EVI
Education Asia Limited
JanuaryĄG
The Group reached a sale-and-purchase agreement
with Valuewit Assets Limited, Summerview Enterprises
Limited and EVI Education Asia Limited (listed as
8090 on the Growth Enterprise Market) to acquire
majority issued shares for developing some potential
business.
2005
Midland Immigration
Consultancy Limited
ĄD
Set up an Immigration Consultancy
to provide a comprehensive range of investment
immigration consultancy services.
Midland Wealth
Management Limited
ĄD
Set up Midland Wealth Management
Limited to provide clients with a comprehensive
range of wealth management services including
mutual fund investment, general and life insurance,
staff benefit schemes, personal financial
planning., MPF and other financial related
services.
Superbrands
Award in China
ĄD
The only Hong Kong real estate
agency to be named the second year in a row
as a Superbrand . Meanwhile, Midland (China)
to be awarded with the Superbrand accolade
in the first Superbrands Award in China.
Midland Realty
Cup
ĄD
Sponsored "Midland Realty
Cup" as a horse racing event, a first
among real estate agencies in Hong Kong.
Midland Charitable
Foundation
ĄD
Set up "Midland Charitable
Foundation" to help the needy in the
community.
Macau
ĄD
A first among Hong Kong agencies
to set up in Macau, opening five branches
in rapid succession.
2004
Superbrands
ĄD
The first and only real estate
agency in Hong Kong to be awarded with the
Superbrand accolade.
Caring Company
ĄD
Accredited by the Hong Kong
Council of Social Service for contributions
to the "Caring Company" programme.
2003
Best Management
Information System
ĄD
Named as the company offering
the best management information system by
world-renowned technology magazine, CIO Asia ,
a first among Hong Kong's real estate agencies.
2002
China
ĄD
Expanded aggressively the Mainland
China real estate agency network, opening
branches at these locations - Beijing, Shanghai,
Guangzhou, Zhongshan, Foshan and Shenzhen.
2001
Hong Kong
Property Services(Agency) Ltd.
ĄD
Acquired Hong Kong Property
Services(Agency) Ltd. in April to grab the
largest market share locally.
Online Business
ĄD
Invited in a Cheung Kong's subsidiary
as a shareholder of the group's online business.
Ten Best Web Sites
ĄD
Named one of the "Ten Best Web
Sites" of "Hi-Tech Web Awards 2000" organised
by Commercial Radio & Ming Pao Daily.
mReferral
ĄD
Launched mReferral as a joint
venture in the mortgage referral business
along with Cheung Kong and American Express
Bank.
