At Midland Holdings Limited (the "Group" or the "Company" or "Midland"), we have been operating for years based on one guiding principle: "Customer come first". In fact, a ditty was made to induct employees some years ago. It goes like this: "Think for the customers; be responsive; take initiative; be innovative; work as a team and scale new heights." Employees are guided to offer service that is Prompt, Precise and Professional.
Backed by 30 years of experience, we have a knack for anticipating market trends. In the third quarter of 2003, as soon as the threat of SARS eased off, we projected that the property market would round the corner and started preparing when the rest of the industry was still waiting for the property market to bottom out. As a result, Midland Holdings is able to get ahead of competitors, breaking a number of records.
Our visionary ability is based partly on access to comprehensive market data and our professional analysis of such. It also stems from our considerable efforts in raising our own standing in the real estate broking industry. We held a number of recruitment seminars at various colleges to attract new blood. Moreover, we offered free training to industry practitioners to lift the image of real estate agents in the community.
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