Midland Holdings

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Members and Jointly-Owned Entities of Midland Holdings

* Related Company

Midland Holdings Limited, its subsidiaries, affiliates, associated, holding and/or subsidiary of such holding companies ("the Company") recognizes and respects one right's to privacy of personal identifiable information such as a person's name, contact number, address, email address, sex, age, occupation, marital status, photo, identity card number, credit information, etc. ("the Personal Data") and pledges to observe and comply with the Personal Data (Privacy) Ordinance with a devotion to protect on-line privacy on Personal Data.

The Company may require visitors of our web site ("the Customers") to provide the Personal Data in the course of their browsing of our web site; or through our web site, inquiring, subscribing and/or submitting applications for any information, services, products, schemes or registration of memberships operated, supplied and provided by the Company. Personal Data may also be collected on-line from our Customers without his or her awareness through the use of various technical operations.

The Personal Data collected or to be collected in future by the Company may be used for the following purposes: -

facilitating provisions of services/products by the Company including but not limited to the estate agency, on-line shopping, e-commerce or any other related services/products to the Customers;

sending or e-mailing to the Customers direct marketing and promotional materials of a diverse range of services/products provided/supplied by the Company from time to time. The Customers may write to our Data Protection Officer if they do not wish to receive such materials from the Company;

identifying the winners' or Customers' identity when collecting the winning prizes or free gifts from the Company;

compiling aggregate statistics about the Customers registering with the Company; observing and complying with legal and regulatory requirements or orders of competent authorities in HKSAR or other jurisdiction.

The Personal Data collected and held by the Company may be provided to third parties including but not limited to the contractors and agents of the Company; the Company's advertisers; and the parties under a duty of confidentiality to the Company.

While the Company shall use our best endeavors to ensure that the Personal Data collected by the Company will be securely kept in our storage system with only authorized personnel be allowed to gain access to such Personal Data, given the open and global nature of the on-line service, the Company may not be able to protect and secure such Personal Data from any deliberate third party interference. It will be outside the ambit of policy of the Company on privacy of Personal Data while the Customers activate any link and access to web sites operated by other third party.

The Company reserves the right at any time to amend this statement. Request for access and correction of Personal Data or for information in relation to the Company's policy and practice on privacy of personal data should be addressed in writing to: Data Protection Officer, Midland Holdings Limited, Rooms 2505-08, World-Wide House, 19 Des Voeux Road Central, Hong Kong.