Corporate Social Responsibility

 
Year
Viewpoints on market showed authority in the industry
D As an authority in the industry, the Group fully utilises its strengths and closely monitors the pulse of the property market. Through press conferences on the property market, in-depth interviews, feature stories, instant responses, analytical articles and more, it showed its corporate credibility by sharing unique property insight, outlining trend of the property market, and offering professional and helpful information to the market.
   
Quality seminars on property education
D The Group organised property seminars and group tours focusing on key regions with new developments. Combining property tours, on-site inspection and property education, the activities aimed to provide customers with the latest information on real estate and to perform our responsibility to educate people on property investment and home ownership.
 
Facilitating industry exchange and development between mainland China and Hong Kong
D The Group in concerned about industry development and has spared no effort in advocating exchange between industry players. Taking the opportunity of the visit of Nanning Association of Real Estate Agents to Hong Kong, the Group had indepth exchange with them on topics such as property sales procedure, operating strategies and business model of property agency, facilitating communication and value-added development of the industry between mainland China and Hong Kong.
 
Organising seminar on overseas properties for five consecutive years
D Riding on the boom of buying and investing overseas properties, Midland Global has actively acted as the sales agent of overseas property projects in the UK , Canada and Australia etc. Midland Global and mReferral Mortgage Brokerage Services jointly organized the "Properties of Hong Kong vs. Singapore" seminar so as to achieve synergy and explore overseas businesses.
 
Honoured as "Caring Company" for 14 consecutive years
D The Group has devoted itself to charitable causes. For the 14th year in a row, it was awarded the Caring Company Logo by The Hong Kong Council of Social Service in recognition of its unremitting effort in fulfilling its social responsibilities and promoting corporate caring.
 
Sponsoring "Lifeline Express Charity Run/Walk" for 7 consecutive years
D The Group sponsored the "Charity Run/Walk" organised by Lifeline Express for 7 consecutive years. The charity event received enthusiastic responses from staff, and raised funds for the Lifeline Express, a hospital train aiming to give the gift of sight to cataract patients in remote areas in mainland China.
 
Unremitted support for Chinachem Eco-Walk 2.0
D The Group fulfilled its corporate social responsibility with its unremitted support for "Chinachem Eco-Walk 2.0", a charity walk event organized by Chinachem. While the Group made donations to become a "silver sponsor", its staff members formed teams to take part in the event to promote carbon reduction awareness and contribute to environmental protection.
 
Granted the "Happy Company" for 2 consecutive years
D As a people-oriented enterprise, the Group has built a pleasant workplace through combined efforts of our employees. We were recognized by Promoting Happiness Index Foundation and the Hong Kong Productivity Council as "Happy Company" for the 2nd consecutive year in appreciation of the Group's active endeavors i n creating a delightful working environment.
 
Granted the title of "Work-Life Balance Week Practicing Organisation" for the 2nd time
D It has been the Group's aim to provide an excellent career development platform with work-life balance. As a result, it was granted as one of the practising organisations of the "Work-Life Balance Week" organised by Community Business again.
 
Recognition for environmental protection and conservation
D The Group i s committed to the cause of environmental protection and energy conservation and received the Wastewi$e Certificate- Excellence Level) in "Hong Kong Green Organisation Certification" held by the Environmental Campaign Committee, "Joint Energy Saving Award" in CLP GREENPLUS Award 2017 and the Platinum Award in "Charter on External Lighting" by the Environment Bureau, underlining the contribution of the Group to protect our environment.
 
Supporting "Project WeCan" for 4 consecutive years
D The Group supported the "Project WeCan" for 4 consecutive years, offering all-round support to the partner school, HKSKH Bishop Hall Secondary School. This included supporting students to take part in the "Young Innovators Bazaar" and "Career Exploration Day". Career seminar was also organised to allow students plan early for their future career.
 
Participating in the "SHKP Vertical Run for Charity" for 6 consecutive years
For 6 consecutive years, the Group took part in the "SHKP Vertical Run for Charity - Race to Hong Kong ICC" organised by Sun Hung Kai Properties through sponsoring and joining the run to meet the challenge of taking 2,000 steps to the 100-storey height sky100 Hong Kong Observation Deck, showing our support to services targeting local children and young people.
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Active participation in various activities held by the St. James' Settlement
The Group has been a loyal supporter of St. James' Settlement's charity events. In addition to donating stationery gift packs, the Group organised the "Upcycling Workshop" with an aim to encourage students to make good use of resources and nurture the value of caring for the Earth.
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Supporting SPHC's "Hike for Hospice" for 13 consecutive years
For the 13th year in a row, the Group supported "Hike for Hospice" held by the Society for the Promotion of Hospice Care. Combining charity with sports, members of the participating team strived their very best in the short route event, in order to give back to society and help recipients of hospice services.
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Named "Caring Corporate" by The Lok Sin Tong Benevolent Society, Kowloon for 3 consecutive years
The Group has been supporting the charity work organised by The Lok Sin Tong Benevolent Society Kowloon. The Group's volunteer team participated in the "Mid-Autumn Festival Volunteer Service", showing love and care to the elderly in need. The Group also supported "LST Charity Candy Campaign" and was once again presented a "Caring Corporate" certificate as appreciation.
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2017
Facilitating exchange activities and development of the industry between China and Hong Kong
D The Group was concerned about the development of the industry and has spared no effort in advocating exchanges with industry participants. Through exchange activities such as visits by Guangzhou Association of Real Estate Agents and local industry elites, the Group had in-depth discussion on topics like property sales procedure, property features and business model of property agency in China and Hong Kong, facilitating value-added development of the industry.
   
Named "Happy Company" by Hong Kong Productivity Council
D The Group extends great care as to how the employees perceive their experiences in work and also their holistic development. We have been working hard on establishing a good and commendable corporate culture and working environment. In recognition of our effort in creating a peaceful and amicable workplace atmosphere for our staff, Midland Realty was awarded the 'Happy Company' title in the 'Happiness-at-Work Promotional Scheme' jointly organised by the Promoting Happiness Index Foundation and the Hong Kong Productivity Council.
 
Named "Caring Corporate" by The Lok Sin Tong Benevolent Society, Kowloon for two consecutive years
D The Group has been supporting the charity work organised by The Lok Sin Tong Benevolent Society Kowloon. The Group's volunteer team participated in the charity visits including the "LST Charity Candy Campaign" and the "LST Buddy Mid-Autumn Festival Volunteer Service", showing love and care to the elderly in need. The Group was presented a "Caring Corporate" certificate for supporting the events.
 
Participating in the "SHKP Vertical Run For Charity" for five consecutive years
D For five consecutive years, the Group took part in the "SHKP Vertical Run For Charity - Race to Hong Kong ICC" organised by Sun Hung Kai Properties through sponsoring and joining the charity run to meet the challenge of taking 2,000 steps to the 100-storey height sky100 Hong Kong Observation Deck, showing our support to services targeting local children and young people.
 
Supporting SPHC's "Hike for Hospice" for twelve consecutive years
D For the 12th year in a row, the Group made donation as well as participated in the "Hike for Hospice" charity event held by the Society for the Promotion of Hospice Care, which helps to promote hospice and caring service and death education, and to provide hospice counseling service. Members of the participating team strived their very best in the short route event, which mixed sports with charity in order to contribute to the society with unity.
 
Supporting the "Ronald McDonald House Charities" sales of charity raffle tickets
D The Group supported the "Summer Charity Campaign" of the Ronald McDonald House Charities for the second consecutive years. In addition to donation and sponsorship, the Group formed a volunteer team to take part in sales of charity raffle tickets with a view to sending warm support and showing care to children in need by active participation in charity.
 
Participating in the "Make a Dream" Youngster Life Guide Program with Po Leung Kuk
D The Group has been committed to nurturing talents for the society. As invited by Po Leung Kuk Life Planning & Financial Education Centre, the Group formed a volunteer team to take part in the "Make a Dream" youngster life guide program, which offers real job interview to nearly a hundred of senior secondary students, allowing them to well-equipped with firsthand experience for future social life.
 
2016
Fully support "Project WeCan" for the second year
D The Group took part in the "Project WeCan" for the second year, offering all-round support to designated partner school, HKSKH Bishop Hall Secondary School. This includes launching the "Job Tasting Programme" which offers internship to senior secondary students, and gives students an opportunity to perform at the Group's Annual Dinner 2016, sponsoring the school's annual English musical show, offering funding to allow students to take part in the "Young Innovators Bazaar", participating in the school's inter-society teacher-student relay race, etc.
   
The Gold Award at CLP's GREENPLUS Award Programme
D The Group adopts various energy-saving measures, which include recycling outmoded fluorescent tubes at all of its branches, using more energy-saving LED lamps, etc. These measures have successfully cut the average usage of electricity by approximately 13% at each branch as compared with last year. Midland Realty was awarded the "Gold Award in the Retail - Chain Store Sector" and "Joint Energy Saving Award" at GREEN PLUS Award Programme of CLP Power Hong Kong Limited.
 
Sponsoring "Lifeline Express Charity Run/Walk"
for five consecutive years
D The Group sponsored the "Lifeline Express Charity Run/Walk" organised by Lifeline Express for five consecutive years. The charity event received enthusiastic responses from staff, and raised funds for the Lifeline Express, a hospital train aiming to give the gift of sight to cataract patients in remote areas in mainland China.
 
Winning again "Employer of Choice Award 2015"
D The Group, adhering to the "people-oriented" principle, builds a quality work environment and development platform for its staff to promote a caring culture within the Group. Midland Realty again received the "Employer of Choice Award 2015" organised by Job Market, which affirms its success in the industry.
 
Honoured as "Caring Company" for twelve consecutive years
D The Group has been proactively contributing to the community. For the 12th year in a row, it has been awarded the Caring Company Logo by The Hong Kong Council of Social Service, which has affirmed the Group's practice in good corporate citizenship initiatives.
 
"Brighten Your Future" Life Planning Program with Po Leung Kuk
D The Group's volunteer team and members from its Distinguished Salesperson Award (DSA) Club joined Po Leung Kuk's "Brighten Your Future" Life Planning Program which offers primary school graduates working experience so that they can start planning for their future.
 
"Great Entrepreneurial Spirit" Award
D Apart from offering professional services, the Group also participated in the "School-Company-Parent Program" held by Young Entrepreneurs Development Council to show its commitment to the community. Through the program, the Group offered career consultation and training for secondary school students. The contribution was recognised and Midland Realty was presented the "Great Entrepreneurial Spirit" Award.
 
2015
Sponsoring "Project WeCan"
D Supporting "Project WeCan" through sponsorship, "Midland Charitable Foundation" will donate a total of HK$2.5 million to support HKSKH Bishop Hall Secondary School to improve the learning environment via a wide spectrum of funding projects and volunteer services in five years. A few projects have been completed in the first stage, which include offering funds to the school to set up a multimedia learning centre and a language learning centre, funding students to take part in the "Young Innovators Bazaar 2015" as well as participating in the school's sports days, etc.
   
"Outstanding Corporate Social Responsibility Award"
D Apart from offering professional services, the Group is also committed to community giving and practising corporate social responsibility. Its work has been recognised by magazine Capital Entrepreneur, which awarded Midland the "Outstanding Corporate Social Responsibility Award". Midland is the only property agency to have received the award. Ms. Angela WONG, the Group's Deputy Chairman was present at the award-giving ceremony to receive the honour where she also shared the Company's experience, setting a good example for the industry.
 
"2013/14 Family-Friendly Employers Award"
D As a people-oriented corporate, the Group actively implements family-friendly policies so that employees can better use their time to commit to their family duties. In the "Family-Friendly Employers Award Scheme" organised by the Family Council, Midland was presented with the "2013/14 Family-Friendly Employers Award".
 
Named "Manpower Developer 1st"
D As always, the Group regards talents training and development as its responsibility. Midland University has been established to foster the elites in the industry, striving to promote the professionalism of the industry. We were conferred the "Manpower Developer 1st" title in the 5th "ERB Manpower Developer Award Scheme" organised by the Employees Retraining Board. Through which, the philosophy of "People-oriented, Development-targeted" has been uplifted.
 
Being a priority sponsor of ORBIS "World Sight Day" for five consecutive years
D Coming to the fifth year, the Group again became the Early Bird Sponsor for the Pin Campaign under ORBIS "World Sight Day" to contribute in eliminating blindness. Apart from donation from "Midland Charitable Foundation", staff also actively took part in the charity event. ORBIS had presented a certificate of appreciation to the Group to thank its unfailing support.
 
"Employer of Choice Award 2014"
D The Group values its talents. It not only offers training to its staff, but also creates a good working environment for its employees and lets them grow together with the Company and share our success together. The work was recognised and the Group was selected among other companies to win the "Employer of Choice Award 2014".
 
"Joint Energy Saving Award 2014"
D The Group values and puts efforts in environmental protection and energy saving and sees it as its corporate social responsibility. In the GREEN PLUS Recognition Award 2014 held by CLP Power Hong Kong Limited, the Group was awarded the "Joint Energy Saving Award".
 
2014
Grants for affected employees of earthquake in Sichuan
D The Group was concerned about the employees and their families affected by the earthquake in Ya'an, Sichuan. In addition to express our concern over them, we also granted extra paid leave for a week and relief fund for the affected employees according to their needs, so that they could return their home within the shortest time.
   
Financial assistance for Aoi Pui School's new campus
D Aoi Pui is a school providing trainings and learning opportunities for autism children. Since its inception, the Group had been making donations. Later, we financially assisted the relocation of the school, and that particular classroom was named as "Midland Charity Funds" by the school.
 
Supporting "New Territories Walk" physically and financially
D The Group sponsored the "New Territories Walk". With a strong support by our frontline and back-office staff, fundings for the Community Chest's children and teenagers services were raised, which would be utilised for the better future of our next generation through diversified development and training programmes.
 
Sponsoring Lifeline Express "Charity Run/Walk" the third year in a row
D The Group had been proactively sponsoring "Charity Run/Walk" organised by Lifeline Express, a charitable organisation for the third year in a row. Led by the management, Midland's volunteering team strongly supported the event. Through personal participation, they raised funds for the cataract patients in poor areas in China.
 
Being "Caring Company" for consecutively 11 years
D The Group has been proactively contributing to the community by carrying out charitable works. It is the 11th year consecutively conferred the "Caring Company" logo by The Hong Kong Council of Social Service. It is to recognise the Group's exercising good corporate citizen spirit, caring and mobilizing employees to take part in volunteering services, and allocating resources to support the activities that can improve the community livelihood and environment.
 
Sponsoring "World Sight Day" the forth year in a row
D To fight for more chances for the patients of eye-disease in poor areas to get cured, the Group became the Early Bird Sponsor for the Pin Campaign under the "World Sight Day" of ORBIS the forth year in a row, to help the blind to see again.
 
Give warmth to Ya'an
D After the earthquake in Ya'an, the Group established "Midland China 4.20 Caring Fund", to raise funds from the staff of Midland China. The funds raised would be utilised to purchase the relief materials that were urgently needed by the earthquake victims. We even subsequently organised in-house volunteering team to make personal delivery of the materials to various spots where the earthquake occurred, so that the victims would obtain the material as early as possible. The spirit of cooperation during difficult times was fully exercised.
 
Training the most number of "elite property agents"
D As a pioneer in training, "Midland University" under the Group launched many professional training programmes. The tailormade licensing classes for those who intend to enter the industry to prepare for the licensing examinations are the most popular classes in Midland University. In a licensing examination for property agents, our students have attained very good results, with 64 students obtained excellent results, representing 65% of the number of people who attained "champion" creating the brilliant record in Hong Kong. The record of fostering the most number of "elite property agents" in Hong Kong that the Group set has benefited the entire industry.
 
2013
Caring Company
D For the ninth year in a row, the Group was named a "Caring Company". The Group is committed to giving back to society by proactively participating and sponsoring various charitable and corporate social responsibility activities.
   
Lifeline Express "Charity Run/Walk"
D The Group sponsored Lifeline Express "Charity Run/Walk" for the second year in a row. The management and staff supported the activity by participating in the walk in order to raise funds for the cataract patients.
 
Race to ICC-100-SHKP Vertical Run for the Chest
D The Midland Charitable Foundation sponsored staff of the Group to participate in the Corporate Relay Race of the "Race to ICC-100-SHKP Vertical Run for the Chest". They took the challenge to run up to the top of the highest building in Hong Kong, serving the dual purposes of charity and fitness.
 
ORBIS World Sight Day 2012
D Over the years, the Group has all along participated in the charitable activities run by Orbis in the hope that the vision of the visually impaired patients living in poor areas can be restored.
 
"Know Carbon, No Carbon"
D The Group pays attention to environmental protection issues by joining and sponsoring the annual environmental protection activity named "Love of the Earth 2012: Know Carbon, No Carbon" organized by Junior Chamber International Sha Tin. The idea of living with carbon reduction and cherishing environment was promoted through such event.
 
Large-scale seminars with Bloomberg
D The Group was invited to jointly organize a large-scale seminar with Bloomberg, offering the analysis on the market trend from different perspectives to deepen the public's knowledge of the real estate market.
 
Hong Kong Smoke-free Leading Company Awards
D The Group always pays attention to the health of its staff and is committed to promote smoke-free culture. The Group was awarded the Hong Kong Smoke-free Leading Company Awards by Hong Kong Council on Smoking and Health in 2012 to commend the Group for taking the lead in the promotion of smoke-free culture and its fulfillment of the spirit of good corporate citizenship.
 
2012
Caring Company
D The Group believes in giving back to society and living up to corporate social responsibility and has been living up to this principle for a number of years. For the eighth year in a row, the Group was named a "Caring Company" with various member companies, including Midland Realty, Midland IC&I Limited (Stock Code: 459) and Hong Kong Property Agency, being honored.
   
Walk for Millions
D Midland Realty is public-spirited that a VIP team formed by the Group's residential property division joined the Community Chest Walks for Millions in 2011 and raised funds in the name of the Midland Charitable Foundation. While devoting both money and energy, the Group hoped to encourage more community members to care for the needy in society through the event.
 
Lifeline Express "Charity Run/Walk"
D Midland Group, Midland Financial Group and mReferral jointly participated in the Lifeline Express "Charity Run/Walk" to raise funds for the visually impaired.
 
Midland Cup Raising Fund for Special School
D At the Fifth Midland Cup Races, Midland Charitable Foundation called for donations to help a school for children with special needs. Staff donated their time as well as cash, raising a charitable sum of HK$80,000. A cheque was presented to the representative of Chi Yun School in Sham Shui Po by Ms. Angela Wong, the Deputy Chairman and Deputy Managing Director of the Group as well as the Vice President of Midland Charitable Foundation.
 
Care for the elderly living alone
D Joining force with the students of Po Leung Kuk 1984 College and theemployees of the Hong Kong Federation of Youth Group, the Group staff paid visit to the senior living alone at Ming Tak Estate and pre-celebrated Easter.
 
Credible source of property information
D The research department provides market intelligence to Bloomberg, Hong Kong Monetary Authority, and Rating and Valuation Department for the purpose of enhancing the market transparency.
 
Professional training program
D Midland University offered 540 classes in 2011, providing various internal training courses to over 27,000 counts of participants. Training programs ranged from law & regulations, business ethics to professional sales skills and customer services.
 
Midland Real Estate Professional Development Project
D As a pioneering effort, the Group donated HK$2 million to the Open University of Hong Kong to launch the first "Midland Real Estate Professional Development Project". A "Real Estate Industry Summit" as part of the launch ceremony. The program offers two-year courses aiming to raise professional and ethical standards of the industry. And it also serves as a self-learning platform for the market participants and general public, fostering the conviction of "Understand First Then Invest".
 
2011 SMART Investment & International Property Expo
D The representatives of the Group were invited to be the guest speakers at the "2011 SMART Investment & International Property Expo", which was held at HKCEC. Presenting the topic - "The revelation of the success of property investing", the speakers shared their views and investment models with the audiences.
 
Nurturing the next generation
D As the member of the Advisory Board of HKU Business Association, Ms. Angela Wong, the Deputy Chairman and Deputy Managing Director of the Group, has a strong tie with the University of Hong Kong. Few years in a row, a number of Midland executives were invited to share their experience and knowledge on management with students at the University of Hong Kong, nurturing the next generation of Hong Kong. In January 2011, the management of the Group was invited to share their views on the contributions of property agency industry to the development of the financial sector in Hong Kong with the undergraduates of Open University of Hong Kong. C
 
2011
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